The Sports Life is sports business writing from the inside. Not analysis. Not commentary. What it actually looks like to build something in sports, told by someone still building.

I’m Alan Arlt. I founded a basketball league from a napkin sketch 25 years ago. It became something I didn’t expect. I’ve spent my career in the spaces where sports, technology, and culture overlap. This is where I write about all of it.

Two sections live here.

Sports Business, available for free and paid subscribers. Long-form writing for operators, founders, and anyone who cares more about how things get built than how they get covered.

Ultimate Sessions for paid subscribers. A serialized memoir of starting and building Ultimate Hoops, the largest network of adult basketball leagues in America. Fifteen installments. Each one opens with a scene, not a lesson. Each one has a listening track. It starts March 21 and ends July 4. The dates are the point.

Never Retire.